The Hassle of Twitter Job Leads (Part of this post was first posted on Twitter via Evernote)

Image credit: “safe” – © 2007 Paul Keller – made available under Attribution 2.0 Generic

Although the topic of this blog is cultural studies, I pivot to the topic of mentoring, now and then; like now.

Social media and the job search.

Mentors sometimes get the chance to coach a graduate student through the job-search process. But the rules for searching for work have changed so much since the days of job fairs and go-sees. With social media we can learn about many available jobs. Applying for those jobs through social media venues like Twitter, Monster, and Linkedin may be popular, but it is still suspect, as my own college students told me when they conducted an informal poll of their peers on this subject. Most young adults in this un-scientific poll preferred to apply for jobs by physically going to the work site, as opposed to applying for jobs on-line.

Since one of the most important things a tutor does, especially if she/he is mentoring students, is to coach a students through the job search process. Would you feel comfortable recommending that students apply for jobs via social media?

An experience in persona non-grataness.

It is the problem that has no name. A representative from a company you follow on Twitter advertises a posting for a new hire. You respond and exchange contact information. You set a date for a telephone interview. You clear your calendar and wait for the cell phone to ring at the appointed hour and …

Nothing.

No phone call. No text. No e-mail message explaining why the representative from Company X neglected to follow through with the planned phone interview. Weird, yet in this age of underemployment and Congressional lollygagging perhaps some employers enjoy laxity and revel in shunning new talent. But why go to all of the trouble to set up the interview in the first place? And who knows who set up the job interview in the first place, or if that company on Twitter advertising the new (non-paid) internship opportunity is legitimate?

A call to action – return to the old ways.

No two ways about it, applying for jobs via the Internet is risky business. Best that educators get involved in prospecting for jobs, if only because doing so may build relationships between schools and the business community that bolster the chance of student job success.